The FOMO Effect

Fear of missing out…the FOMO effect.

My friend Mike McCarthy is a true master of the FOMO effect, in that he gets you excited and enlists your help. He can recruit you before you know you’re being recruited. He makes it impossible to say no. The version of this that I’m good at is a part of my suite of “salesman of ideas” strengths. I, too, can get people excited about something and sell them on the cause, but I draw them in not only by the merits of the cause, but by mentioning their peers and what their experience/responses have been.

Selective name dropping, I guess, but not in the normal sense.

Most people name drop to elevate your opinion of them. I clue people in on a person’s connection to our cause to interest them by association. Sometimes, the person I mention isn’t necessarily a well-known person, but it’s someone with credibility to the person I’m talking to. Beyond mentioning the person to build credibility, I use how the person responded to move who I’m talking to to be convinced of my arguments. It’s essentially using persuasion and third-party validation all together in one conversation. For me, it happens organically, because like ideas naturally spring to mind. That may work for you, too.

Above all, be genuine. Don’t force it. YOU are a believer in your ideas, and your thoughts, your reputation as a leader and your sincerity should be the keys to getting people on board with your cause.

The value of being non-partisan

You want everyone on your side.

There is an argument to be made to everyone that will get them to act on your behalf. It’s just a matter of listening and alignment. If a person’s personal values and beliefs do not match your own, find the areas that do line up.

Some people are irredeemable or irrelevant to a given conversation. Treat them with respect, but do not concentrate your efforts on them. Most people who are even in the conversation related to your cause are “turnable.” They can be convinced. You can find common cause. It’s really only a matter of time and persistence.

Political party affiliation can often be largely irrelevant, especially on local issues (unless your cause intersects a core issue or culture war issues). Locally speaking, people are far less likely to pontificate. They are all too close to the subject matter to not engage with the actual specifics, and there are cases to be made to people of all political persuasions. At the end of the day, people are byproducts of their upbringing and are invested in their local communities… the ones who aren’t complete shills.

Even the total political frauds have a utility: they will line up for an opportunity to be seen as linked to a good cause, and yours is one.